Section 1. Introduction
Your Name:
Company Name:
Company Address:
What is the nature of your business?
Phone:
City/State/Zip:
Email:
Do You have a Website?
Yes
No
If yes, website URL:
Desired Project Start Date:
Desired Completion Date:
Project budget range:
Section 2. Market and User Demographics
Your Name:
Age range of the buyers of your product/services:
Gender:
Education level:
Geographic areas:
Estimated annual household income:
Ethnicity/nationality:
Magazines or journals they tend to read:
Sites they might visit:
Web usage level (occasional, advanced users):
What information are they looking for on the web?
How will they use this information:
How do they find out about your product/services?
What would drive them to your website?
What websites do they visit?
Why do they use/need your products/services:
How do they purchase your product/services?
Are their buying decisions based on price, service, quality,
other?
Section 3. Your Business and Website Goals
Your Name:
What are the primary qualities people think of when they consider your business?
What are the primary qualities you would like to convey?
Who are your competitors and what differentiates you? Please provide URLs:
What are your three favorite Websites and why?
What are your primary goals in developing or revising your Website?
How will your website fit into your overall business strategy?
How will your website fit into your marketing strategy?
How will you determine if your Website is successful?
Section 4. Website Content
Your Name:
Do you have existing visual assets (logo and images) that you want to use on your Website?
Are there existing colors and fonts that we should match in the Website? If so, please specify:
Will you provide all the web-ready content for your site, or will you require content development or editing services?
What web pages (or main sections) do you expect to be included in the scope of the website?
What interactive functions do you think might benefit your business?
Shopping cart (e-commerce):
If you want a Shopping Cart, do you have an online Merchant account?
Yes
No
Content Management (you can update/add content to your site using an web control panel).
Guestbook
Product catalog
Automatic email replies
Other (please explain):
How often will your website be updated and who will update it?
Section 5. Marketing and Technical Requirements
Your Name:
Do you need to register a domain name?
Yes
No
If yes, have you chosen a name:
Do you need web hosting?
Yes
No
If you already have a host for your site, please provide company name and URL:
Do you have a web marketing plan?
Yes
No
Do you expect visitors to find your site through search engines?
Which search engines do you generally use?
How do you communicate with your clients?
Email
Direct mail
Newsletter
Other ( please explain):
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