Printable Website Planning Guide
Please print, fill it out, and mail this form to P. O'Rourke, P.O. Box 27725, Prescott Valley, AZ 86312. <Return to previous page.
| Section 1. Introduction | |
| Company Name: | Your Name: |
| Company Address: | Phone: |
| City/State/Zip: | Email: |
| Do You have a Website (circle one)? Yes No | If yes, website URL: |
| Desired Project Start Date: | Desired Completion Date: |
| Project budget range: | What is the nature of your business? |
| Section 2. Market and User Demographics | |
| Age range of the buyers of your product/services: | Gender: |
| Education level: | Geographic areas: |
| Estimated annual household income: | Ethnicity/nationality: |
| Magazines or journals they tend to read: | Sites they might visit: |
| Web usage level (occasional, advanced users): | What information are they looking for on the web? |
| How will they use this information: | How do they find out about your product/services? |
| What would drive them to your website? | What websites do they visit? |
| Why do they use/need your products/services: | How do they purchase your product/services? |
| Are their buying decisions based on price, service, quality, other? | |
| Section 3. Your Business and Website Goals | |
| What are the primary qualities people think of when they consider your business? | What are the primary qualities you would like to convey? |
| Who are your competitors and what differentiates you? Please provide URLs: | What are your three favorite Websites and why? |
| What are your primary goals in developing or revising your Website? | How will your website fit into your overall business strategy? |
| How will your website fit into your marketing strategy? | How will you determine if your Website is successful? |
| Section 4. Website Content | |
| Do you have existing visual assets (logo and images) that you want to use on your Website? | Are there existing colors and fonts that we should match in the Website? If so, please specify: |
| Will you provide all the web-ready content for your site, or will you require content development or editing services? | What web pages (or main sections) do you expect to be included in the scope of the website? |
|
What
interactive functions do you think might benefit your business)?
|
How often will your website be updated and who will update it? |
| Section 5. Marketing and Technical Requirements | |
| Do you need to register a domain name? Yes No | If yes, have you chosen a name: |
| Do you need web hosting? Yes No | If you already have a host for your site, please provide company name and URL: |
| Do you have a web marketing plan? Yes No | Do you expect visitors to find your site through search engines? |
| Which search engines do you generally use? |
How
do you communicate with your clients (check one or more)?
|
Shopping
cart (e-commerce): If you want a Shopping Cart, do you have an online
Merchant account (circle one)? Yes No